With Thanksgiving just around the corner, its associated Black Friday and Cyber Monday deals are on us as well. To business owners, these occasions often serve as double-edged swords, they could either make or break the last quarter of the year in terms of revenue and profits.
While Black Friday is usually ruled by the big, the bad and the Walmarts of the world, Cyber Monday is considered as the “deals day” that is free-for-all and provides equal opportunity to businesses of all scales.
The difficult part is figuring out how to make the most out of said chances.
Thanks to email marketing platform MyEmma.com, these email examples from Cyber Monday 2017 could help you get some inspiration on how to design your emails for this year and get the message across to your customers to nab some sales of your own.
1) Keep Them Simple
One of the recurring themes from all the email examples is to keep your emails clean, concise and simple. Instead of overpopulating the email body with an abundance of deals, make sure to design a message that translates what you want to tell your customers in just a few lines.
Then, pair it up with a hero image that serves as the focal point of your email, and shoot that email to your target user base to wait for positive results.
2) Talk Animatedly
One thing that attracts the customers’ attention, and will catch yours while perusing these examples, is any email that has an animated image or body content.
Since animated emails essentially have moving objects within them, it is only natural for customers to immediately focus on what you have to say through an animated message. Make sure to leverage this technique and send animated banners within your emails. Just don’t overdo it.
3) Make Sure Your Emails are Mobile Friendly
Another thing that you need to check is whether your email is mobile friendly or not. According to Adweek, 64% of shoppers from Cyber Monday 2017 go online using a mobile device for their shopping needs.
Make sure that you give those thumbs something to navigate through as you design your emails. This would ensure that you are doing all you can to push your sales to the next level.
If you are able to follow these tips as well as other from MyEmma and its many examples, you will certainly be able to find the right inspiration and guidance to lead you through email needs.
Becoming successful at email campaigns will not be a walk in the park but it can definitely pay off over time, be patient, put the work in, understand your consumers and target the right messages to them. Over time you will understand how to reach out to your customers through email and you will see positive results.