There’sa lot of excitement building up around mobile gaming on cell phones right now.有很多兴奋的建设，围绕手机游戏在手机上的权利。 This might be a result of faster processors in cell phones or bigger screens.这可能是一个结果，速度更快的处理器，在手机或更大的屏幕上。 As the mobile web matures, game developers are adding in social features and online gameplay to make even simple games more engaging.作为移动网络的成熟，游戏开发商都加入在社会功能和在线游戏，使简单的游戏，甚至更具有吸引力。 I’m especially excited to play Super Monkey Ball on my iPhone, but really it’s the simple pleasures that are the best.我特别兴奋，发挥超级猴球对我的拥有，但真的，它的简单的乐趣是最好的。

And what brings back feelings of giddy nostalgia more than having a little Super Mario Bros 1 in your pocket? PocketNester Plus is the best for Pocket PC since it adds landscape support, for smartphones you can grap the original PocketNester , an open source project on Sourceforge seems to be the best solution.什么又带了回来的感情， giddy怀旧以上的有一个小为Super Mario Bros的一在您的口袋？ pocketnester Plus是最好的Pocket PC ，因为它增加了景观的支持，智能手机，您可以grap原pocketnester ，一个开源项目就在SourceForge似乎是最佳的解决办法。 You just unzip PocketNester plus and copy the .EXE file onto your Windows Mobile phone.你刚才解压缩pocketnester Plus和复制。 exe文件到您的Windows移动电话。

Now you’re halfway there. Read more…现在，您中途有。 阅读更多资讯…

Myxer provides ringtones, wallpaper and videos that you can download on your cell phone for free. myxer提供铃声，墙纸及影片，您也可以下载对您的手机是免费的。 You’ll want to make sure you have a data plan, especially if you’re going to download a lot of videos or something, but that’s about it.您要确保您有一个数据计划，特别是如果您要下载大量的影片或一些，但的有关情况。 They also allow you to create your own ringtones and share them online with friends.他们也可以让您创建自己的铃声，并分享他们在网上的朋友。

You just go their site and find the free ringtone you want to use.你刚才去他们的网站 ，并找到免费的铃声您想要使用的。 Then you enter your phone number and they sens a text to your phone with a link to the file.然后你输入您的电话号码和他们的灵敏度文本到您的手机与档案的连结。 You click on the link and save the ringtone to your phone.你点击该链接并保存铃声到您的手机。 That’s it.就是这样。 I was kind of surprised that it was that easy, but it really is.我是种奇怪，这是那么容易，但它确实是。 So how do they make money?因此，他们如何赚钱？ Well, there are definitely ads on the site and there’s another ad on the mobile web site when you go to download the file.好，有一定的广告在该网站上也有另一种广告在移动互联网上的网站，当你去下载该文件。 They might also put small text ads into the sms message in order to help fund the site. Read more…他们也可能把小的文字广告到短信，以帮助基金网站。 阅读更多资讯…

Today Google announced a brand new mobile interface for Google Reader that has been optimized for the iPhone.今天， Google宣布一个全新的移动界面Google阅读器已被优化为拥有。 The new Google Reader for iPhone is full featured and offers an excellent example of the capability of the mobile web far beyond the simple interfaces that we often see today.新的Google阅读器是拥有完整功能，并提供一个很好的例子的能力，移动互联网远远超出了简单的界面，我们常常可以看到今天。

If you have a Google Reader account, all you have to do is go to http://www.google.com/reader/i/ to start using it.如果您有一个Google阅读器的帐户，所有您需要做的就是去http://www.google.com/reader/i/开始使用它。 The main difference is that the reader starts out in a list view that tells you the title of the post, which feed it’s from and the first few words of the article.主要差别在于读者开始列于名单的看法，告诉您的标题后，饲料，它的由和第一几句话的文章。 You can also click on the star to favorite a post from the title view without reloading the page.您还可以点击星最喜爱的一个职位从标题的看法而不需要重新装载网页。

From there you can quickly scroll through to find articles that are interesting and click to expand them.从那里你可以快速地翻阅找到的文章，是有趣和点击展开他们。 The posts are presented in full text and include pictures, which makes reading feeds much more worthwhile.职位介绍了全文，并包括图片，这使得读供稿更值得的。 Even once you’ve expanded the post, Google Reader for iPhone keeps the list of titles above and below that article so you can just keep scrolling until you find the next story to read.即使一旦您扩大后， Google阅读器拥有不断的商品列表上方和下方条，让您可以不断滚动，直到您找到未来的故事，阅读。 When you expand a story, you can Share, Email or Write a Note about it.当您展开一个故事，您可以共享，电子邮件或写一份说明有关情况。 Opening stories does require a page load, but it was amazingly fast. Read more…开放的故事，确实需要一个网页负荷，但它是令人惊讶的快。 阅读更多资讯…

Open Table is an online reservation system that allows restaurants to offer their guests the option of finding and reserving a table from their web site.开放的表是一个网上订房系统，让餐厅提供他们的客人的选择，寻找和保留一个表，从他们的网站。 To date, their site has seated over 70 million guests across the US in major markets like NYC, San Francisco and my backyard, Washington DC.迄今为止，已在其网站上坐下超过7000万的客人遍及美国，在主要市场如纽约，旧金山和我的后院，华盛顿DC 。 They’re just announced the release of their mobile web interface for finding an open table on the go.只是他们很宣布释放他们的移动Web界面寻找一个开放的表化On the Go 。

How It Works 如何运作

Just point your mobile browser to http://mobile.opentable.com to get started.刚才点您的手机浏览器http://mobile.opentable.com即可开始使用。 From there you can choose your City and general region.从那里你可以选择你的城市和一般地区。 The Neighborhood field isn’t readily apparent, but you can use that to narrow down your search a little further.居委会领域是不会轻易明显的，但你可以用它来缩小您的搜索小进一步。 You also fill in the time slot you’re looking for and number in your party and it gives you a list of options.您也可以填写在该时段，您正在寻找和数量在您的党和它可以让您一个选项清单。

Their interface is very simple and clean.他们的界面是很简单和干净。 it makes the navigation easy, but I think the results page could stand to have a little more information without it being too cluttered.它使得导航容易，但我认为结果页可以的立场有少许的更多信息，没有它过于凌乱。 It would be really helpful to see what kind of cuisine and the price range right on the results screen so that you don’t have to click on each restaurant individually.这将真正帮助看到一个什么样的菜和价格范围的权利，结果屏幕，让您不须点击每个单独的餐厅。

Another cool feature that I think would be awesome is the ability to search by cuisine.另一种冷静的特点，我认为将是可怕的能力，来搜寻美食。 That way I can ask Open Table to find me a table at the closest Japanese restaurant based on my neighborhood. Read more…这样我可以要求公开表找到我一个桌子上最接近的日本餐厅的基础上，我居委会。 阅读更多资讯…

This panel of mobile insiders will discuss the latest developments in the mobile music market, including mobile marketing initiatives, portable devices and other mobile-related innovations and revenue-generating opportunities such as music videos, full-track streaming of music, ring tones and “ringbacks.” What mobile innovations are having the greatest impact on the way consumers discover, purchase and listen to music, network with fans and artists, learn about concert information and release dates from their favorite artists and interact during the concert experience?这个小组的流动业内人士将讨论的最新发展，在移动音乐市场，包括移动营销举措，便携设备和其他移动相关的创新和创收的机会，如音乐录影带，全面跟踪分流的音乐，铃声和“ ringbacks “什么样的移动创新，是具有最大影响的方式，消费者发现，购买和听音乐，网络与球迷和艺术家，了解音乐会的信息和发布日期从他们喜爱的艺术家和互动，在演唱会的经验？ What are the developments that will shape the industry in the years to come?什么是发展，将形成该行业在未来的岁月呢？

How is the experience? 又是怎样的经验呢？

Ted Cohen of TAG Strategic feels that cell phone music and video services need 3G to be a smooth and seamless experience.泰德科恩标记的战略认为，手机音乐和视频服务需要的3 G是一个顺利和天衣无缝的经验。 He also feels that playlists and and discovery is critical for the user experience.他还认为，播放列表和和发现是至关重要的用户体验。 Right now it’s more of a technical experience instead of entertainment.现在的更多的技术经验，而不是娱乐。 Dick Wingate agreed that music discovery experiences on the mobile are poor, but that interfaces designed for the mobile handset will improve it.迪克温盖特一致认为，音乐的经验，发现在移动是穷人，但接口设计的手机将改善它。

Overall the process of searching and discovering new content on a mobile handset is weak.整体的过程中寻找和发现新的内容，对手机是薄弱。 This problem is worse from a music standpoint with so many bands, songs, genres and hopefully getting a feel for the bands at the same time.这个问题，更糟的是，从音乐的立场，与这么多的乐队，歌曲，音乐和希望获得一种感觉带在同一时间内。 Ron Faris of Virgin Mobile makes an excellent point that the technical and legal considerations kill the passion of fans for discovering new music which is a total bummer.罗恩法里斯维珍移动，使一个很好的一点，技术和法律方面的考虑杀人的热情的球迷为发现新的音乐这是一个总bummer 。

So what’s the future look like? Read more…因此，什么样的未来的样子呢？ 阅读更多资讯…

Advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing.广告商和营销商终于开始认真研究在（把美元对）移动广告及市场推广。 A range of mobile services — ranging from text message campaigns to video clips to free music downloads — are now an integral part of many interactive campaigns targeting youth.一系列的移动服务-从文字讯息运动，视频剪辑，以免费音乐下载-现在不可分割的一部分，很多互动活动，以青少年为对象。 Is mobile advertising and marketing ready for prime time for the non-youth population?是流动的广告及市场推广准备好黄金时间对于非青年人口？ What are the lessons learned for those who are at the forefront of mobile advertising and marketing?什么是吸取的经验教训对于谁是站在最前列的移动广告市场？

State of Mobile Advertising 国家的移动广告

The seats almost completely filled up for the mobile advertising panel discussion.席位几乎完全填补了为流动广告的小组讨论。 I think that’sa good omen that people are starting to see the amount of opportunity for advertising on the handset.我认为that'sa好兆头，人们开始看到金额的机会，广告，手机上。 Matt Jones, VP of Mobile Strategy for Gannett is seeing that users prefer online advertising to pay services, a model that has borne out well on the internet at large.马特琼斯，副总裁，移动战略，为甘尼特是看到用户喜欢的在线广告支付服务，一个模型，证明，以及在互联网上大。 He also sees the opportunity for 360 degree campaigns that bridge the mobile and desktop web and traditional media.他还认为有机会为360度运动的桥梁移动式和桌面式Web和传统媒体。

Eric Eller of Millenial Media provided an excellent example of using mobile as a component of a larger media campaign with Footlocker.李家祥eller的millenial媒体提供了一个极好的例子，使用流动的一个组成一个更大的媒体宣传运动，与运动鞋。 They ran a trivia campaign for Footlocker via SMS that also included web components and kiosks in the actual stores.他们然一琐事运动，运动鞋通过SMS ，也包括Web组件和服务站，在实际的商店。 That seems like it would help make people more competitive and engaged if they could see the rankings.这似乎想这将有助于使人们更具竞争力和从事如果他们能够看到的排名。

Jon Jackson of Mobile Posse pointed out that mobile ads really are one on one advertising.琼杰克逊的移动波塞指出，移动广告真的是一对一的广告。 This makes it critical to gather and use targeting information in order to engage users.这使得关键的搜集和使用定位信息，以吸引用户。 Mobile Posse puts ads on the idle home screens of users cell phones so that they get an impression every time you look at your phone.移动波塞了广告，闲置在家的屏幕上用户手机，使他们得到一个印象，每一次你看看您的手机。 Sean-Michael Daly of kannuu pointed out that mobile ads give you the ability to be more timely and with GPS starting to become mainstream, advertisers will be able to further target ads.肖恩-迈克尔戴利的kannuu指出，移动广告给你的能力得到更及时和与全球定位系统开始成为主流，广告客户将能够进一步的目标广告。

Eric Eller also talked about the audience for mobile web advertising.李家祥eller还谈到观众为移动互联网的广告。 While the mobile web was once almost exclusivelt teens, it’s beginning to expand to match the general web demographics.而移动网络一度几乎exclusivelt十几岁，它的开始，扩大到符合一般网页的人口统计资料。 Sean-Michael Daly also pointed out that these opportunities will increase as more publishers provide content formatted for the mobile web.肖恩-迈克尔戴利也指出，这些机会将增加，随着更多的出版商提供内容格式化为移动网络。 This creates inventory around the demographics of that particular vertical that you can target.这造成库存周围的人口统计指出，特别是垂直，您可以目标。

Read on about the challenges of delivering mobile ads. Read more…经过对有关的挑战，提供移动广告。 阅读更多资讯…

This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices.这个专家小组将探讨的爆炸性增长娱乐，游戏和视频在移动设备上。 Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry.行政人员在一些最具创新性的移动娱乐公司给予他们的观点对国家的产业。 What are the lessons learned and what business models are working at present?什么是吸取的经验教训和什么商业模式工作，目前？ How are consumers responding to new product offerings?消费者如何应对新的产品？ What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?什么是技术-和商业模式- ch okepoints，以更强大的无线娱乐体验呢？

Current State of the Mobile Web 现状移动网络

Nic Covey of Nielsen Mobile kicked off the panel by sharing some statistics about mobile web usage in the US today. NIC的柯维尼尔森移动开锣小组分享一些统计数字，有关移动Web使用在美国的今天。 It was interesting how low these percentages are, though he emphasized that this is still a market of 40 million mobile data users currently in the US.这是有趣的是如何低，这些百分比，但他强调，这仍是一个市场40万移动数据用户目前在美国。

Current Mobile Wed Statistics:目前的移动星期三统计：

2% of customers access video on their cell phone 2 ％的客户获得的视频手机
3% download mobile handset software 3 ％下载手机软件
5% are data plan users 5 ％的用户数据计划
9% download ringtones 9 ％ ，下载铃声

The panelists weighed in on the potential reasons for the limited penetration of mobile web users as compared to the number of handsets.小组成员在权衡对潜在的原因，有限的程度，移动互联网用户相比，数量的手机。 Myk Willis from Myxer commented on the complexity of getting rich content on the phone because of the convoluted mobile ecosystem. myk威利斯从myxer评论的复杂性日益丰富的内容在手机上，因为该错综复杂移动生态系统。 Donna Campbell of Ericsson talked about the challenges with the overall User Experience including interface, quality and even price point, which I agree is a major limiting factor for most potential consumers. Read more…唐娜坎贝尔爱立信谈论的挑战与整体的用户体验，包括界面，质量和价格，甚至一点，我同意是一个重大的限制因素为最有潜力的消费者。 阅读更多资讯…