Facebook includes Marketers in the Dialogue
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Facebook’s pioneering ad strategy, announced this week , is groundbreaking in that it is the first to effectively harness the power of customer endorsement. The gist seems to be that companies can buy the ability to create a profile for their brand. Users can then become a fan of that brand which displays a story in their feed and the company’s logo in their ‘I am a fan of…’ box on their page. It also seems that this would also help marketers determine who might be receptive to an ad from that company, probably based on your connections as well ...