Search Titans Take Battle for Market Share to the Mobile Web
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Could the mobile web become a way for Yahoo to challenge Google's dominance of the Search Advertising market? Today Yahoo and AT&T announced that Yahoo will become the default search engine on new AT&T handsets.
This deal marks an expansion of the previous relationship between the companies wherein Yahoo has been providing search for AT&T's broadband and Internet TV consumers. Yahoo created oneSearch as a way for mobile users to easily retrieve web results, news, weather, financial and flickr pictures from one simplified interface.
This news comes just as Google is attempting to shore up a deal with Verizon Wireless ...