Mobile Mapping Up 82% Since Last Year
mobile location | (0)
Mobile mapping usage is up 82% year over year since last May. Interestingly enough, this still only represents 7.5% of mobile subscribers or about half of the people on the mobile web. Mark Gardner of Comscore says that, “The mobile phone as a personal navigation device makes tremendous sense,” though, in my humble opinion, the user experience has a long way to go.
Comscore cites the iPhone as a device that is helping to drive this growing trend. In fact, it's likely also due to the My Location feature in Google Maps for Mobile that determines your location based on nearby ...