Mobile Web User Experience Still Has a Long Way To Go
on the go | (2)
A newly released global study shows users' overwhelming dissatisfaction with their mobile web user experience. In fact, the study shows that "Nearly 50 percent of respondents said that a poor experience on their initial use of the mobile Web made them "reluctant to access" either the site - or the Internet in general - on their mobile phones again." The study was conducted by AKQA and dotMobi, who is the registrar for the .mobi top level domains. The primary reasons cited for poor mobile web experiences are poor site display and layout.
There are really 2 factors at work here:
Poor ...
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