The Archives

  • 06.26.08
    Digital Media Conference Panel on Mobile Ads on the go | (2)
    Advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing. A range of mobile services — ranging from text message campaigns to video clips to free music downloads — are now an integral part of many interactive campaigns targeting youth. Is mobile advertising and marketing ready for prime time for the non-youth population? What are the lessons learned for those who are at the forefront of mobile advertising and marketing? State of Mobile Advertising The seats almost completely filled up for the mobile advertising panel discussion. I think that's a good omen that ...
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  • 06.26.08
    Mobile is a Hot Topic at Digital Media Conference 2008 on the go | (2)
    The Digital Media Conference brings together players from the entertainment, internet and new media industries with a focus on digital media creation and distribution. It opened with Analysts talking about trends in digital media and includes sessions on online advertising, video, and social media. It's a jam packed day with two separate sessions throughout the day punctuated by keynotes by industry power players from AOL, Yahoo, Bittorrent, Napster and the list goes on. The most exciting this for me here today are the B-sides. They've devoted basically the entire second track of the conference to Mobile industry panels and that's just ...
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