Comments on: Digital Media Conference Panel on Mobile Ads http://theregoesdave.com/2008/06/26/digital-media-conference-panel-on-mobile-ads/ I'll see you at the intersection of mobile and social. Thu, 20 Nov 2008 08:22:41 +0000 http://wordpress.org/?v=2.6.2 By: dean collins http://theregoesdave.com/2008/06/26/digital-media-conference-panel-on-mobile-ads/#comment-2271 dean collins Fri, 27 Jun 2008 16:02:31 +0000 http://theregoesdave.com/?p=795#comment-2271 "Another challenge is that many advertisers don’t have rich mobile web experiences themselves. Why generate traffic for a mobile web site that is nothing more than a simple landing page?" My question would be put slightly another way....why bother publishing mobile content if you aren't even going to track usage analytics? Working for www.Amethon.com the oldest vendor of Mobile Analytics I'm continually amazed when I talk to mobile content publishers who feel it isn't worth the $250 a month minimum charge for Amethon Mobile Analytics yet continue to complain about the lack of traffic to their sites. If you aren't tracking interactions with your content and looking to understand what people are doing on your mobile site "once they get there" then you have to question why bother publishing in the first place. Now there are free services like admob and bango that question is even more relevant - of course Amethon bring a whole new level of functionality if you actually have the funds to pay for the Amethon application with our dedicated wireline capture technology the only mobile analytics solution that sees 100% of the mobile traffic packets. If you dont want to bother tracking then dont bother publishing. Cheers, Dean Collins www.Amethon.com “Another challenge is that many advertisers don’t have rich mobile web experiences themselves. Why generate traffic for a mobile web site that is nothing more than a simple landing page?”

My question would be put slightly another way….why bother publishing mobile content if you aren’t even going to track usage analytics?

Working for http://www.Amethon.com the oldest vendor of Mobile Analytics I’m continually amazed when I talk to mobile content publishers who feel it isn’t worth the $250 a month minimum charge for Amethon Mobile Analytics yet continue to complain about the lack of traffic to their sites.

If you aren’t tracking interactions with your content and looking to understand what people are doing on your mobile site “once they get there” then you have to question why bother publishing in the first place.

Now there are free services like admob and bango that question is even more relevant - of course Amethon bring a whole new level of functionality if you actually have the funds to pay for the Amethon application with our dedicated wireline capture technology the only mobile analytics solution that sees 100% of the mobile traffic packets.

If you dont want to bother tracking then dont bother publishing.

Cheers,
Dean Collins
http://www.Amethon.com

]]> By: Sarah Keefe at Bango http://theregoesdave.com/2008/06/26/digital-media-conference-panel-on-mobile-ads/#comment-2268 Sarah Keefe at Bango Fri, 27 Jun 2008 08:53:56 +0000 http://theregoesdave.com/?p=795#comment-2268 Dave, you're right - "measuring advertising effectiveness on the mobile web is a major challenge." It is getting a whole lot easier with new mobile analytics tools such as the one from Bango that deliver accurate mobile specific metrics. Bango Analytics also enable marketers to measure the value of mobile ad campaigns - in fact any sort of mobile marketing campaign where the user reaches a website - to the business. What's the conversion rate, what's the ROI? Encourage you to check it out at http://bango.com/analytics Sarah Keefe, VP Marketing at Bango Dave, you’re right - “measuring advertising effectiveness on the mobile web is a major challenge.” It is getting a whole lot easier with new mobile analytics tools such as the one from Bango that deliver accurate mobile specific metrics. Bango Analytics also enable marketers to measure the value of mobile ad campaigns - in fact any sort of mobile marketing campaign where the user reaches a website - to the business. What’s the conversion rate, what’s the ROI?

Encourage you to check it out at http://bango.com/analytics

Sarah Keefe,
VP Marketing at Bango

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