theregoesdave

AOL has made what appears to be it’s final acquisition in support of the new Third party advertising network, Platform A. Quigo’s Adsonar contextual placement technology will allow AOL to place more relevant ads on both our Portal sites and third party advertising partner sites.

How does the entire package roll up?

As you can see, each of AOL’s acquisitions within the online advertising market over the past few years have served to increase the value and monetization of ad placement across our network. Advertising.com is where it all started and is the team fueling much of the advertising revenue growth at AOL through third party network sites. Now AOL has built an impressive arsenal of tools to monetize their audience on the web including the mobile platform, pre-roll video ads and increased targeting and relevancy to users.

Here’s a breakdown of the major components:

Advertising.com: Third Party Network
Adtech: Extend Reach to Europe
Third Screen Media: Mobile Ads
Lightningcast: Video Ads
Tacoda: Behavioral Targeting
Quigo: Contextual Targeting

• AOL Acquires Bebo for $850 MM
• Loopt Location Based IM Becoming the Life of the Party
• Firefox Mobile Browser Targeting This Summer, Supports AJAX
• Bebo’s Open Strategy
• ICS Mobile Launching Location-Based Couponing